Sweet Blue Bird Design Co.
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 About Jean | Who you are | Jean’s Work

Welcome to my studio!

I AM JEAN COELHO. BRAND + Squarespace designer for creative entrepreneurs
Online biz bestie + lover of Hospitality, cookbooks + wellness Magazines

Gorgeous pics and pretty paper, always have me at hello too!

There is something special about creating a heart-stirring experience out of different types of communication, that inspires me. Every. Single. Time. The design of your brand should inspire the viewer into action, but at the very beginning of it all, the designer and the business owner need to truly connect on all levels.

Remember when Joanna Gaines was testing her recipes for the Magnolia Bakery? When she swirled the soft, white frosting onto her finger and gave it a taste, as she softly closed her eyes, you could feel the love that she felt for her family and her home.

It was at that moment that another connection was made between her and the audience. In that instant, She went from an interior designer to a baker, and no one seemed to question it!

How do you want to make a difference in this world? I can help.

 
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HELLO! YOUR SEARCH FOR A UNICORN MAY HAVE ENDED, IF YOU NEED:

  • A DESIGNER THAT HAS RUN HER OWN SUCCESSFUL, ONLINE BUSINESS AND BRAND, AND UNDERSTANDS WHAT NEEDS TO HAPPEN BEHIND THE SCENES TO REACH, PROFIT, AND GROW


  • A STREAMLINED CLIENT EXPERIENCE THAT HAS A TIMELINE


  • AN APPROACH AND SOLUTION THAT IS CUSTOMIZED TO YOUR UNIQUE BUSINESS


  • CLEAR INSTRUCTIONS THROUGHOUT THE BRANDING PROCESS AND SOMEONE WITH STRONG COMMUNICATION SKILLS TO KEEP YOU ON TASK


  • TO BE TREATED LIKE A FRIEND IN THE BUSINESS, THAT KNOWS HER DESIGNER HAS HER BEST INTERESTS AT HEART, FOR THE BEST RESULTS


  • A DESIGNER THAT HAS PROFESSIONAL PARTNERS ON HAND, WITH DIFFERENT TOP-NOTCH SKILL SETS, SUCH AS A COPYWRITER, PHOTOGRAPHER, OR SOCIAL MEDIA MARKETING MANAGER, TO NAME A FEW


  • A HIGH-END, PROFESSIONAL ONLINE PRESENCE. EVEN THOUGH YOU WORK FROM HOME, YOUR BRAND NEEDS TO ATTRACT YOUR TRIBE, BETWEEN LOADING THE INSTA POT AND WAITING IN THE PICK-UP LINE AT SCHOOL…WHILE BINGE-LISTENING YOUR FAVORITE PODCASTS


  • UNIQUE DESIGN DETAILS THAT WILL SET YOUR BRAND APART. (LIKE THE PRETTY LITTLE GRAPHIC ABOVE!)


  • A RETURN ON YOUR INVESTMENT


 

But first, a bit about you

You are a creative entrepreneur, which means, you go by titles like Event Planner, Graphic Designer, Photographer, and Interior Designer. Whatever title you go by, my style lends itself perfectly to many creative, solopreneur-type businesses, like these.

You don’t have time to hire a graphic designer that is in the first years of their business. Getting a brand designed that attracts and converts visitors into clients, requires experience, not luck. Since you work from anywhere, you need a brand that has a level of professionalism that highlights your attention to detail, not the fact that sometimes you may or may not be in yoga pants, with a top knot, am I right?

It doesn’t matter if you are branding or rebranding, the thing is, you deserve a beautiful brand that is heart-centered, and effortlessly speaks to women. It also needs a powerful digital strategy built-in, so that it does the marketing for you long after your designer is gone. Understanding how to create the perfect-for-you brand is not where you want to put your time and energy, but finding the girl that is the right fit, has been keeping you up at night, from time to time…OK, maybe more than that…so it’s time to make your dream a reality. My own business was a dream that has turned into a 16 year reality. I know what you are going through!

In the beginning, I made some wrong turns setting up and marketing my own creative business. I am a certified graphic designer, with a secondary degree from the school of hard knocks!

I see you looking on Facebook and asking friends for referrals for graphic designers and web designers. I also know that decision overwhelm looms large with this type of searching. You don’t just need a designer, there are tons of those. You need someone with a personality that fits yours. You need to like their style, the way they talk to you through their copy, and most importantly you need to love their work. What I do differently, is that I use my experience with online business, to create brands that are built to grow. I also have the ability to tap into your brand style and voice, and connect that to the needs that your ideal client has. Together, we will see your profitable brand take shape! I also eat, sleep, and breath feminine, modern design and online marketing, so you don’t have to do that either. I am happy to share what I have learned and I look forward to traveling the road to a beautiful, impactful brand with you.

If you set up a free 30 minute strategy session, you can get the clarity you need and we can see if we are team YOU! Sound good? In the meantime, click any of my social media links at the bottom of the page, and get to know me even better!

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Clarity comes when a plan + empowering support link arms and walk confidently to the goal together.

 

My Insta-Story

Going strong after 25 years since graduating as a certified graphic designer

Advocate for driven, work-from-home creative entrepreneurs

Occasional coconut milk latte lover

Always hot or over ice, tropical tea lover

Faith, family and laughter for the win

Wanna be plant lady - 1 fiddle leaf fig, 3 succulents and 1 rubber tree…still alive

When I am not working I enjoy watching cooking shows, while cooking

Accidental educator for my 3 kids, going on 8 years now! Perfecting the art of work-life balance. Loving the journey!

Cuban American - this translates to lover of latin music while I work, just to keep the party lively!

Also on my playlist: Lauren Daigle, Brett Young, Adam Levine, Lady Antebellum, Luke Spehar, and Andrea Bocelli (variety is the spice of life, right?!)


The Heart
of the Matter

I’m Jean Coelho and I have a love for all things design, online business, and beautiful branding that doesn’t feel like branding…it has to feel like home.

I have worked from home for 16 + years as a freelance graphic designer, but I did it terribly for 10 years until I shut my website down and started from scratch! So much of what and why I do what I do, reflects my lessons learned from those terribly stressful years, living pay check to pay check. I wanted to do something about the abuse graphic designers receive and help others who work from home have a beautiful online presence. I felt it shouldn’t be restricted to corporations with deep pockets.

I knew that there had to be a better way.

I turned to Pinterest and researched like a boss, so I could design + teach like one! 10 days later, after applying the changes to my new website, I booked a $6,000 full brand client. That was at least 5 times what I had been making! Do you want to attract and deliver to higher paying clients, like I did?

Get my FREE WORKBOOK.

Ironically, during that time, an award-winning, national publisher out of Chicago stumbled onto my Behance account and hired me a month later. It came at a time that I was actually praying for a retainer client…the call came one week later, to be exact! After almost 6 years, I designed almost 600 covers! YIKES!!!

While restructuring and rebranding my creative business to fit my kids vs. mom schedule, my oldest daughter Julia became very ill and was diagnosed with Celiac Disease. She had many complications, and because of that, I chose to send my signature goodbye page to my last full brand client and ended new client work for 2 years. That was so hard, but Julia needed me and I am happy to say that she is doing much better!

That time away gave me time to teach what I had learned through blog posts, an e-course for freelance graphic designers (Enrollment is soon. Take a free test drive of one of the modules, in workbook format, and get on the list to be notified first when the doors open!) and podcast interviews.

Branding and design is back open in the studio and I couldn’t be happier! I am a true believer that it isn’t about the destination, it is about the journey. When it comes to a beautiful brand, brand identity pieces, a solid, online marketing strategy, website design and social media marketing, the journey was my teacher. I have my finger on the pulse of online business for the savvy home-based creative entrepreneur, and lastly, but definitely not least, I have been there and am happy to show your brand a future full of hope. Sound good?

Beautiful designs and equally beautiful strategies are at the heart of my business and can be at the heart of yours too! 

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