How To Craft The Perfect Goodbye Page
Goodbyes are never easy!
My husband and I dated long distance for about 9 months and MAN, those goodbyes were hard! But, the one thing about our goodbyes that is sooooooo different from ending a project and saying goodbye, is that project goodbyes can be stressful AND never-ending!
My solution is a goodbye page, right on your website!
Goodbye pages are not talked about much, but after using one with my last branding client, I am a firm believer in them.
A lot of what I do and why I do it, is because I experienced so much stress and mistreatment that I decided I wanted to help other freelancers. You have been there right? So today you will learn how to add a secret weapon (of sorts) to your freelancer's toolbox...or preventative first aid kit!
Why You Need A Goodbye Page
The short answer is that it saves you time.
After a project is finished, you need to set firm guidelines. Why? Because your soon to be ex-client, has your email address! And questions will arise...after you have been paid! YIKES!
The Best Way to Deliver Your Goodbye Page
I use Squarespace. On this platform I create pages that are called Client Pages. When I send my welcome page to my new clients, I include a link to a password protected page (with the password). This is where I put all of our proofs, moodboards and brandboards and then at the end, the Goodbye Page.
When you create the Goodbye Page, include the following:
What to Include:
- TITLE: HOUSEKEEPING + FINAL ITEMS + FREQUENTLY ASKED QUESTIONS
- LOG-IN INFO
This is where you would put all the passwords that your client needs.
- NAME OF WEBSITE TEMPLATE USED (IF APPLICABLE)
If you designed and built a website, like I did on Squarespace, Include the name of the template that you used.
- RECOMMENDATIONS FOR OTHER EXPERTS THAT MAY BE NEEDED + LINKS
Will your client need any other contractors after your time together has ended? For instance, they may need a website maintenance, social media marketing manager, sales funnel expert, virtual assistant.
- INCLUDE HOW-TO'S THAT MAY BE NEEDED LATER + LINKS TO ONLINE GUIDANCE
Include links to any step by steps they may need.
- LIST EACH COMPLETED DESIGN WITH A LINK TO THE FILES | EXAMPLE: BUSINESS CARD (INCLUDE LINKS TO WEB + PRINT FILES), LIST NEXT DESIGN ITEM + LINKS, AND SO ON.
- BRAND BOARD + STYLE GUIDE
- FOR WEBSITES: INCLUDE INSTRUCTIONS FOR MAKING CHANGES TO THE SITE + LINKS
- IMPORTANT NOTES, SUCH AS: Take note: these are the final files, which means you cannot make edits to text or other info.
- LINKS FOR FONTS USED + INSTRUCTIONS THAT FONTS NEED TO BE PURCHASED
**When You DON'T want to work with a client again, due to a bad experience or a change in business plan... Do this:
Native Buy-Out Plan
Body Copy from my Goodbye Page that you can customize
Since I am no longer offering client services, I am giving current clients a buy-out option for future print runs and copy changes that can only be made with the files that your brand identity pieces were created in. To make any changes to the text, these files are needed.
If you choose to, I will provide you with the design files for the brand board, with all of the logo variations, business card, front + back, 25 mini card designs and coaster design. Most designers do not give the actual files that their clients' branding was designed in, however, because I will not be available to make any changes in the future, I want to provide you with this unique option for $849.00. Your files are zipped for transfer, with all native files included, plus, the patterns and textures used for your brand. This will allow you to take my designs to another designer for future products, print runs or social media and website use. Unfortunately, due to my homeschooling schedule, client work is just not possible any longer.]
*Screenshot the window, showing all of the Zipped files that will be included, if they choose to purchase this plan. It is important to show them the actual files in their package.
Give A Deadline
Let your client know the exact date that they need to purchase their files by. State there are no exceptions, if files aren't purchased by deadline and that they will no longer be available after that date.
My biggest piece of advice is don't leave ANYTHING up to chance!
Give deadlines, files, links and any other instructions to your client that answers all the questions that you can think of, that may come up after the project is finished. Cover it all.
The End: AKA Goodbye!
I cannot stress the power of this little page enough! The client that I created this for, LOVED IT! In fact, when I asked for kind words from her for the work that did on her new brand and website, she included how much she appreciated the goodbye page. It was thorough to say the least!
This is definitely for you if you don't want to have to send files or images or even fonts...whatever...it will save you time. SO MUCH TIME!
Feel free to edit the copy that I used above in my sample and use it for your own Goodbye Page.
Here's to happy endings or just plain endings that are good for everyone.
Are you looking for clients that are more of the perfect fit? My three day e-course, to be taken at your pace, is open for enrollment!
Click and register below! See you on the other side!