Day 1 of the 12 Days of Business!
Have you played darts recently? If not, it is a little scary, but fun, especially if you hit the bullseye!
The bullseye is the goal. It grabs the most points and makes you run around like a crazy person, high-fiving your friends and spectators that are total strangers. It's a love fest!
The Christmas season is here and if you want to give your business a gift and run around high-fiving yourself, start by targeting your perfect client. How? Oh, let me tell you, a little planning goes along way! That is what you will do today! Consider this a mini-e-course to kick off my 12 Days of Business and watch the confusion melt away like poor Frosty the Snowman, locked in the nursery!
Bullseye! Your Target Market + Biz Goals
Unfortunately, home-based businesses don't come with an easy handbook and overwhelm can be common. I know, I have tried to jump ship twice trying to get comfortable with having an online business. I never do, because I just don't want to give up. You don't want to give up! You just need a little guidance, right? I know the feeling and also know how I got to where I am now.
Entrepreneur, the development of your daily discipline will determine,
then deliver, your desired distinction. ~ Onyi Anyado
Plan Your Biz Goals | Choices
Are you just beginning your business or are you looking to change something that is not working? You are in the right place if you answered yes to either of these questions! Start here:
1. BLOG | Do you want to blog? How often? Blogging can feel like a huge undertaking, but it is just because you have to get used to it. Be gentle with yourself and start out with plan out topics with a natural flow for what is next, then put these topics on an editorial calendar. This keeps you accountable and feels more real. Blogs will show people that you are an expert, even if you don't feel like it.
2. ENCOURAGE ACTION + GROWTH | Use "calls to action" on your website and social media pages. This means that you tell your audience what you want them to do. For instance, "sign-up here", "get your free worksheet now by clicking below", "How can I help you?" or something that has them take action. Where can you put a call to action right now? Check out my home page to see how I do it.
3. DRIVE TRAFFIC TO YOUR WEBSITE | Use Pinterest for business. After you have a blog, you can link pins (like the one I designed above, that has the post title, plus the promise of a free workbook) to your posts to drive valuable traffic from your target market to your website. If you need a how-to on creating pins for your blog posts, I have just the solution here.
4. YOUR AWESOME OFFERINGS | Do you want to teach, provide services or create digital products? Decide on your products and services and list them out.
5. CREATE A BUSINESS PLAN | Together, the above, with a bucket list for your business will make up your business plan. Everyone is different, so research your competition, know your strengths and figure out the plan that fits your level of time commitment. For instance, I am a homeschool mom that can't provide design services anymore. So, I changed what I provide to fit my schedule. Passive income like e-courses, digital products, and template designs, fit better into my life right now, so I made the adjustments to my business plan. I am much happier and once you work through the things that I mentioned, you will too! Oh and did I mention, your confidence will have a growth spurt too? Yep, it will!
6. PRICING | Do you know how to price your services and/or products? This is crucial for graphic designers and other creative entrepreneurs. Package pricing takes time to set up, but it is a must have to get your prospective clients to buy. People fly through information at the speed of light and you need to compete, so list your pricing clearly on a designated page. Need help? If you are a freelance graphic designer or creative entrepreneur, check out my blog post here, that walks you through the exact steps to creating your own media kit/package pricing.
Who is Your Target Audience?
Here is a list of factors that create your perfect client or buyer.
- What do they do for entertainment?
- Where do they spend their time?
- Economic Status
- Career Focus
- Spending Habits
- What is their education level?
- What types of services do they need?
- Where & how do they get their information?
- If you could name your perfect client, what would it be?
- What kind of books do they read in their spare time?
- What is the mission statement for your business?
You need to hit the bullseye. You need to know who you are talking to, to do it effectively. If your perfect client makes six figures and lives in big cities, you need to have images and copy that fits this high end client. On the opposite end, a home-based momboss that works around her kids schedules and lives in a small town, needs copy and images that appeal to her. They will definitely be different. You will have reason to celebrate with your friends, if you get specific and use my outline to create a concrete plan.
The other day I was in Bath & Body Works and there were red footprints on the floor, directing the shoppers to the cashier. BINGO! Planning helps you do just that, but it will lead people down your sales funnel to your check out page...exactly what you want. BULLSEYE! Congrats!
Did you like this? Please share the love below! If you have already set up your biz online, what is your favorite way to reach your target audience? If you are just starting, what is your biggest frustration?