For as long as I can remember, I loved to make things (and laugh!).
I learned how to do ballet and tap, crochet, draw and play the piano. I also tried sewing, but knew I didn't have the patience when I made a shirt without a pattern and it bombed terribly. The left sleeve was huge and the right sleeve was skin tight!
I finally chose art and running in high school.
I was the underdog at both. Being the underdog produces great stories, which fueled my desire to connect people to people.
For 22 years, I have done just that. But, it was a rocky start. I applied to Platt College of Art and Design and graduated expecting a job as a designer, right away. After graduating, there was no job to be found, so I applied to my best friend's cousin's temp agency. I was soon assigned to many assignments that included Dial-a Ride and a few others that I must have blocked out.
I sharpened my skills as a receptionist, until one day, a classmate of mine found me at the front desk of the company she worked at. To my surprise, she put in a good word for me and I was hired into the marketing department of a company that sold accounting franchises, that SAME DAY!
I worked in corporate America for 5 years, before marrying the love of my life, John and having three children. But, soon after we were married, we moved away from San Francisco (I just LOVE that city),
to a small dairy town in Central California and I started freelancing.
The beginning years
Oh, those wonderful, beginning years of diapers, isolation, lots of fog
in the winter and no idea how to run a business, let alone one online.
For the last 16 years, I have learned the power of the story and have enjoyed branding for women, with home-based businesses. But, homeschooling has been my first priority for almost 7 years (I can't even believe it has been that long! It doesn't sound right!).
I have just changed the structure of my business to accommodate my three teens, Michael, 12, Julia 16 and Catherine 13. One-on-one client work was fine when they were younger and took naps...I never thought I would miss those diaper days...but now I have had to pivot. Sadly, that means no more client work.
Actually, I do have one client that is staying on my calendar month to month, and has been there for almost three years.
Backtrack three years to when we were struggling financially, as we paid our mortgage down. I prayed for a solution.
Can you relate?
Looking back, I don't know how the stress of being house poor, with three children, that I was homeschooling, as well as having a freelance graphic design biz, didn't kill me dead!
The turning point
The answer to my prayer came in the form of an inquiry in my Facebook inbox, from one of the largest national Catholic publishing companies in the country, J.S. Paluch/World Library Publications!
They miraculously offered me design work for their bulletin covers on an ongoing basis. Being in business for yourself, you understand how wonderful, but difficult, it is to land a bread and butter client.
The contracts were signed!
This helped lift a huge weight off my shoulders and allowed me to do work that was meaningful and fulfilling. I still design 4-7 bulletin covers a month in English and Spanish.
When I sit down to the project, I feel so blessed to be able to be paid to do what I love AND meditate on the scriptures at the same time.
I call it a WIN/WIN!!!
Since November, I have been creating curriculum to help freelance graphic designers plan, design and market a creative business online. Too many creatives are mistreated by clients and not treated with the respect that they deserve. I know. It happened to me too many times and now I am doing something about it, for those looking for a solution to too many question marks and not enough dollar signs!
We are set to launch this amazing, at-your-pace e-course, in about 2 weeks and I couldn't be more excited!
This course is for you, if you are:
- A freelance graphic designer
- Want to attract the perfect-for-you client
- You are tired of the feast or famine syndrome + would love to book clients according to YOUR schedule, in advance
- Hate selling your services
- Want to take the control back from the client
- In need of package pricing that showcases your genius services
- Interested in using the internet to grow your business
Grab this amazing 9 PAGE BRAND DESIGNER START-UP KIT and get three sample pages straight from my upcoming course, PRETTY, PROFESH + PROFITABLE DESIGNER. Say goodbye to confusion about knowing where to start or how to plan that successful design biz that you deserve! I've got your back!