"A goal without a plan, is just a wish."
~Antione de Saint-Exupery
Let's Get Acquainted!
• The Consultation. ASK. LEARN + PLAN. •
Are we the perfect fit for your brand? This is where we find that out! Together, we will talk through my client questionnaire so I can learn more about your business and your goals for growth through design. The end goal for you, is to create a wonderful look and feel that is unique to you and only you, while generating new business. Period. I'm successful, when you are successful. Looks aren't everything! This consult is 30 minutes long, is free and can be by phone or Skype call. The date will be scheduled in after your first email.
• Your Proposal + First Invoice •
If everything went well and you are ready to start the design process, I will put together a proposal and send it over for your approval in my project management program, 17hats. Changes, approval and signatures all take place in this program, which makes everything run smoothly. Your invoice will be sent after the proposal, for your first installment, which is your deposit.
*This deposit holds your spot in my design calendar and is non-refundable.
• Branding Questionnaires •
Next, you will receive an email from me, one day after your deposit and booking has taken place. This email will contain the link to my questionnaire in Google Docs. Here you will answer important questions about your business, goals, likes and dislikes and other information that will help me through the branding process.
• Inspiration Board Creation. Let the fun begin! •
Getting you involved in the design process ensures that you will get the perfect brand designs. My expertise lies in capturing your brand's personality, with your style guide as a solid foundation. This is where all the design inspiration starts! We will create a secret pin board on Pinterest that only you and I see. This is where you get to show me, through select images, what colors, patterns and styles appeal to you. After your board is complete, I move onto Step 5 and create your very own branding board, by narrowing down your image selections into one clean and well-rounded work of art!
Client Branding Board
• Brand Design Day! The Day the look and feel of your brand takes shape. •
Our teamwork will start to bear fruit on this day. I will create your branding board and style guide in Pinterest, armed with all the important information that I have gathered from our time together so far. This is the exciting, delightful and suspenseful part! In two days, we will schedule in a time to go over the design to make sure we are on the right track. I will assign you your very own password protected page on my Squarespace website. This is where your brand's inspiration or a.k.a., mood board will be posted for your review. Are you getting excited? I am! ~2 Revisions
Logo Design and Brand Identity
• Brand Identity Creative Process + Final Designs for Print •
What would your company be without a logo? Not much, right? Three different versions of your logo will be designed and posted on your design page. Then you get to choose your favorite logo with two rounds of revisions until it is picture perfect! Once the logo is designed, your three collateral pieces, such as business card, notecards, letterhead, style guide, etc., will be created and sent for your review. Any changes that need to be made will be made at this time.
Squarespace Website Design
• Website Design + Brand Launch to Outshine the Competition •
If you have chosen the complete branding package, we move on to create a dazzling, but super easy to use, website on the Squarespace. I can't wait to design you a beautifully functional website that reflects your brand and showcases you and your business as the talented professionals that you are! Detailed touches will set you apart from the competition and leave you with a sense of pride and confidence with your online presence. Your site won't just "GO LIVE" without any fanfare! We both know the hard work that went into your beautiful brand, so your debut will be a "Launch Party"! Your brand will be featured on my social media sites, hashtags included. You will receive images made especially for your launch and even for your very own landing page on Squarespace. This extra attention to detail will help you grow an email list for your new brand, encourage your target audience to read your blog or to browse your online shop, if you have one. Your new designs have marketing your business in mind too. Congratulations! You have a beautiful, shiny new brand! The possibilities are endless! Go get 'em!